The new Samsung Star S5230 and the Samsung Preston S5600 which have been launched. These phones join the popular line of touch screen cell phones. These phones are 2.5G and 3G respectively and both of them utilize Samsung’s TouchWiz GUI. The S5230 sports a 3-inch WQVGA display whereas the S5600 sports a 2.8-inch QVGA panel. They both brag of compact design and intuitive usability.

The Samsung Star S5230 measures a mere 11.9mm in thickness. It has a 3.2 megapixel camera for crystal clear pictures. It is capable of recording QVGA resolution videos at up to 15 fps. It has an internal storage of 50Mb which can be further expanded to 8GB via a memory card slot. There exists an accelerometer to flip between portrait and landscape orientations. The presence of an on-screen QWERTY keyboard aids texting and emailing. Additionally, there is handwriting recognition for ease-of-use. The Photo Contact option allows users to call a contact by simply touching an appointed image.

It also supports multi-format and DNSe to make it user-friendly and for better audio quality. Through Shazam’s “Find Music” service the phonefeatures music recognition. Browsing the Internet is easy with the accelerometer sensor for auto-rotation. In addition, the product arrives in several colors including Soft pink and Snow white.

Samsung expands its “A touch for every lifestyle” strategy .
The Samsung Preston S5600 shares many similar features with the Samsung Star S5230 such as camera, accelerometer and PMP functionality. However it has added benefits like 7.2Mbps HSDPA connectivity and 80MB of standard memory and also with an 8GB-capable card slot. Favorite applications can be accessed with ease. It features music recognition using Shazam’s “Find Music” service and Multi-codec support including H.263, MPEG4, and WMV. Samsung Preston will be available in an assortment of colors including Sweet pink, Snow white, and Charcoal grey colors.

People from Eastern Europe, Latin America, Middle East Africa, South East Asia and South West Asia will get to view a new television commercial for Samsung Star from end of May .It will be available in Europe and Asia from May. Again, there has been no mention about the pricing. However it is expected that the pricing will be reasonable considering the fact that high-speed data connection is not available. To add on to their pride, two million handsets have already been pre-ordered according to Samsung.
Focusing on consumer-oriented strategy, Samsung will deliver various full touch products for every lifestyle.

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