Microsoft believes that Windows Phone 7’s unique user interface will help differentiate it in a crowded marketplace. Microsoft’s first advertisements for the platform focus on its supposed ability to streamline and speed users interactions with their phone.
Microsoft’s offering aggregates Web content and applications into subject-specific such as Office and People. The making of this software is fully optimized to run with manufacturers phone hardware.
Windows Phone 7 will prevent Microsoft from continuing to lose market-traction in Smartphone’s. The Launch of updated operating systems such as Apple iOS 4, BlackBerry OS 6, Symbian 3 and Symbian 4, and Windows Phone 7 will help maintain strong growth in smartphones in coming years.
Windows Mobile, presumably groups the legacy Windows Mobile with Windows Phone 7 and any successive versions, will grow from 6.8 percent to 9.8 percent of the smartphone market during that period. The smartphone OS market will remain fragmented but healthy for the foreseeable future.