Sony Ericsson has launched five devices Xperia X10, Xperia X10 mini, Xperia X10 Mini Pro, Vivaz and Vivaz Pro in India. Sony Ericsson handset maker has roped in actor Kareena Kapoor as the brand ambassador for the company.
Sony Ericsson launched a new five portfolio of high-end mobile phones priced between Rs 25,695 and Rs 35,795 in India. This new portfolio of high-end mobile phones will take communication entertainment to the next level.
Sony Ericsson corporate vice-president and head of Asia Pacific region Hirokazu Ishizuka said that we will launch devices in the low-end Mobiles Rs 5,000 handsets as well in coming days. The increase of social and digital media is changing the consumer experience with mobile phones. The reorganization of the critical needs, to maintain consumer touch points and will leverage all digital and social media platforms to engage with consumers. Social media will play an important role in how we engage with our consumers here in India.
Sony Ericsson plans to corner a considerable market share in the high-end mobile market segment, which is currently dominated by Nokia, Blackberry and Apple.
Sony Ericsson has partnered with regional and local content and application providers such as MTV India, UTV, Shemaroo, Electronics Art, Indiagames and Disney among others to deliver entertainment content.